Pelican Brewing releases Beach Beer
Recently, Pelican Brewing introduced its newest beer, one that looks like it’s positioned to try to tap into the market dominated by the likes of Corona and Kona—Pelican Beach Beer. It’s a light, crisp golden ale with 4.5% alcohol by volume, packaged in 16-ounce cans, and interestingly available in six packs rather than four packs (which seem to be an informal industry standard for the can size).
Here’s the press release with details:
It is “Survival of the Chillest” out here with Pelican Beach Beer, the latest release from Pelican Brewing Company.
Embrace the chill with Pelican Brewing Company’s newest release, Pelican Beach Beer. With a laid-back style and a distinctly unfussy attitude, Beach Beer delivers relaxed beach vibes from the Oregon Coast to wherever you are. But don’t let the laid-back mood fool you, this Pelican Beach Beer is flavorful and refreshing, even though it’s not fussy or fancy.
“We wanted to create a tasty and flavorful beer that is true to our roots and celebrates our home here on the Oregon Coast,” states Pelican Brewing’s Brewmaster of 28 years, Darron Welch. “And after years of stepping out onto the sand from the back patio of our original location in Pacific City, it was clear that Beach Beer is the right beer to carry that feeling to wherever you happen to be.”
The new packaging of Pelican Beach Beer steps away from Pelican Brewing Company’s traditional designs which feature their trademark pelican mascot. Instead, Pelican Beach Beer displays a new retro Beach Beer wordmark that plays to a sense of simplicity and a cresting wave badge that nods to everyday beach nostalgia. The color scheme reflects the ocean, sand, and sky. “Survival of the Chillest,” the tagline proudly displayed on the front of the can, calls all to step away from daily stress and to embrace the relaxation and good times ahead.
Available in 16-ounce cans, Pelican Beach Beer enters the market of value craft in a price-friendly six pack. Pelican Beach Beer can be found at any of Pelican Brewing’s four coastal locations and on store shelves wherever Pelican Brewing Company is sold.
It’s a nice beer, easy drinking with a lightly fruity maltiness and moderate hop presence to balance. One worth checking out with the onset of summer—and especially if you’re heading to the coast.