Even Anheuser-Busch is getting into the season, releasing a pumpkin beer: Jack’s Pumpkin Spice Ale. It’s being offered under the Michelob label.

Under development for the last year, the new program will offer different beers to match each of the four seasons, said John Costello, product manager, Michelob Specialty Brands at A-B’s domestic brewing subsidiary.

Using pumpkin for the fall beer seemed a natural choice, he said. "I like to describe Jack’s as a wicked blend of cinnamon, ginger, nutmeg, clove and real delicious pumpkins."

It should also show up in the Michelob Special Sampler Collection, according to the article.