Carolina Brewery adds Fin Chaser Pale Ale to core lineup
The southeast’s Carolina Brewery announced the addition of a new beer to its core lineup: Fin Chaser Pale Ale. The new beer will launch on the 22nd with a tapping party at both of the brewery’s brewpubs.
Press release:
Award-winning Carolina Brewery is excited to announce the launch of their new core beer brand, Fin Chaser Pale Ale. This exceptionally balanced, crisp, and crushable beer will become available on September 22, 2022 on tap in both Carolina Brewery’s Chapel Hill and Pittsboro brewpubs. Draft and cans will be released to key retailers in Fall of 2022.
Carolina Brewery made the decision to brew this traditional pale ale as a combatant to a market saturated with overly hoppy and unbalanced beers. They developed the recipe by using their contemporary brewing practices and techniques to create a perfect pale ale for the modern drinker. While its packaging aligns with other Carolina Brewery brands, it includes a slightly new look. Fin Chaser has an ABV of 5.6% and an IBU of 42. It includes floral and citrus flavors, blanched by a touch of malt.
“The Carolina Brewery team is very excited about the launch of Fin Chaser. This is the latest addition to our new core line up, coming off the heels of Costero Mexican Lager that was launched last year. We strongly believe the market is experiencing palate fatigue of overly hopped beers, and while those beers will certainly always be around, today’s drinkers are looking for clean, crisp, and drinkable beers,” said Becky Hammond, a Managing Director, for SquareOne Holding. “Fin Chaser went through rigorous R&D to make the perfect pale ale, and we brew it specifically for those who love adventure and love our beer. We are already having a lot of fun with this new beer, as each of our consumers are exclaiming what kind of Fin Chaser they are.”
After its launch to key retailers on September 22, 2022, visit Carolina Brewery’s Find Our Beer tab located on their website to find a Fin Chaser retailer. Carolina Brewery will launch Fin Chaser to all of their retailers statewide in Spring of 2023.
It’s a slow rollout, fall through spring, but cans will be generally available after this week’s launch.