There’s a new year-round beer out from Redmond, Oregon’s Cascade Lakes Brewing, a northwest IPA that the company is describing as “adventure-ready”: This IPA. I haven’t tried the beer yet, but it’s a good name, though I wonder how many “Who’s on first?” type situations it will generate.

Press release for This:

The latest addition to Cascade Lakes’ year-round lineup raises the important rhetorical question of “Where has This IPA been all my life?”

There’s no other IPA quite like This IPA, the newest addition to the Cascade Lakes Brewing Co. year-round lineup and a beer that was crafted for This moment, This adventure, This occasion, or any other This you can imagine.

A true Northwest India Pale Ale, This IPA is the perfect balance of hop-forward juiciness and floral aromas that will leave people wondering, “Where has This IPA been all my life?”

“With so many IPAs on the market, including six different seasonal or year-round versions here at Cascade Lakes, we decided it was time to put an end to the Northwest IPA debate once and for all, and we believe we achieved that with This IPA,” said Cascade Lakes’ brewmaster Ryan Schmiege. “From mowing the lawn to a celebratory summit beer, This IPA was crafted precisely for that — I mean this — moment.”

Brewed with four different hops including Centennial, Amarillo, Simcoe, and Citra, and with an ABV of 7.2% and 70 IBUs, This IPA is not to be taken lightly. Now available on tap at Cascade Lakes’ Central Oregon pub locations, and on tap and in six-pack 12 oz. cans at restaurants, bars, and grocery stores throughout Oregon, Washington, Northern California, Idaho, and Montana, This IPA has also been added to the brewery’s year-round stable of beers.

This IPA Profile

Grain: Pale 2-Row, Malted White Wheat Munich, Rolled Oats
Hops: Centennial, Amarillo, Simcoe, Citra
Brewmaster: Ryan Schmiege
IBU: 70
ABV: 7.2%
Availability: Draft & six-pack 12 oz. cans

I fully expect a “That IPA” to join This IPA by year’s end.