Deschutes Brewery announced a new sponsoring partnership recently that’s a very “Bend” pairing, with BendTrails, an online resource for mountain biking trails in Central Oregon. Deschutes has long been involved with the local biking community so this just makes a lot of sense.

Press release:

Deschutes Brewery, born in Bend in 1988, is proud to announce a new local partnership with longtime Central Oregon mountain bike advocate and information hub, BendTrails. As the Official Beer of BendTrails – the comprehensive guide to mountain biking trails in Central Oregon – Deschutes will connect with local and visiting mountain bikers alike, enthusiasts that share in the brewery’s roots for outdoor advocacy and stewardship, with a post-ride Deschutes beer to celebrate the world-class singletrack in the brewery’s backyard.

“BendTrails does an amazing job reaching both locals and visitors to connect them with the Bend mountain bike scene, something near and dear to our hearts,” said Ashley Picerno, Marketing Director for Deschutes. “We are excited to support this incredible resource and further expose our brand to local and visiting riders.”

“We’re thrilled to have Deschutes as our new flagship sponsor! Support from Deschutes will allow us to keep delivering all the things our users love about BendTrails — interactive maps, condition reports, trail descriptions, photos, and social updates — all for free, with no membership fees or subscriptions. Plus, what goes together better than mountain biking and beer?” — Valerie Rekward, Managing Partner

As the Official Beer of BendTrails, Deschutes’ support of local Bend mountain biking now covers all facets of mountain biking and riding as long-time supporters of Cog Wild Bicycle Tours, Central Oregon Trail Alliance (COTA), and Ladies All Ride. Deschutes is also the new Title Sponsor of Mountain Bike Oregon, the craft beer sponsor of the NW Cup Downhill Race Series, and is partnering with local Bend mountain bike gear vendor, Cascade Armory.

About the Bend Trails

Launched in 2015, BendTrails is Central Oregon’s comprehensive resource for MTB trail information. The website is a platform for locally crowd-sourced trail reports and condition updates, making BendTrails the first-stop for anyone wondering: ‘where should I go ride today?’. Popular with both residents and visitors, the site has served over 3.5 million pageviews since launch and has amassed over 20k followers on social media. https://www.instagram.com/bendtrails/ https://www.facebook.com/bendtrails

Of course I have to wonder when the BendTrails-specific beer will be coming out.