Today, Sunday, February 21, Allagash Brewing is hosting “Drink It Now,” an online beer sharing experience, saying, “Finally, there’s a big enough reason to open that special bottle you’ve been saving: just because. Find a beer that means something special to you and join us on Twitter, Facebook, and Instagram.”

Here’s what they say on the Facebook event page:

We, alongside with Firestone Walker Brewing Co., Wicked Weed Brewing, Sierra Nevada, New Belgium Brewing, Tröegs Independent Brewing, Boulevard Brewing Company, and Port Brewing Co / The Lost Abbey, and more are inviting the beer community to #DrinkItNow.

Find a beer that means something to you and join us on Sunday, February 21 – share your experience with the #DrinkItNow hashtag. No cellar? No problem! Every beer is invited.

What a fun idea! I like that it’s not tied to any particular style, or holiday, or whatever, and that it’s a “just because” type of event. I definitely have some beers I can drink today for this.

Follow the hashtag on the various social media sites to participate, and don’t forget to drink a beer and make your own #drinkitnow post!