This is definitely feeling like the year non-alcoholic beer is blowing up, at least based on the number of pitches and samples I’ve received so far. The latest is Good Time Brewing, a new non-alcoholic beer producer based in New York, which is leading with three NA beers: IPA, Pils, and Wheat. Recently the company reached out to offer samples of the NA IPA, and send me several cans to try.

As it’s brand new, I haven’t heard anything about Good Time yet, but this PR marketing copy certainly talks it up:

In just 7 months, Good Time Brewing has established itself as the premier choice for non-alcoholic beer in New York City, particularly at the most exclusive and sought-after bars. Its IPA stands out for its authentic taste, offering the full IPA experience without the alcohol. You can find Good Time Brewing’s offerings at high-end establishments, bustling high-volume locations, major transportation hubs, luxurious hotels, trendy rooftops, and chic poolside settings. Some of these bars even feature on the esteemed list of the 50 Best Bars in North America. Additionally, Good Time Brewing’s IPA is the preferred choice for the Michelada recipe crafted by the renowned team behind SCHMUCK Bar, solidifying its reputation as the go-to non-alcoholic beer for discerning patrons and innovative mixologists alike.

I don’t know if it is in fact the premier NA beer choice in NYC, I’d be curious to see actual stats on that. But I am definitely curious to see how this IPA holds up against others I’ve tried lately.