Today is IPA Day, the global toast and celebration to the staggeringly popular India Pale Ale style. It’s as much a social media movement as it is a celebration of beer, the purpose of which is “to unite the voices of craft beer enthusiasts, bloggers and brewers worldwide, using social media as the common arena for connecting the conversation.”

To that end, participating is easy: drink an IPA today, and “share your photos, videos, blog posts, tasting notes, recipes and thoughts on IPA with the world. Be sure to tag your posts on Twitter, Instagram, Facebook, Pinterest, Google+ and other social media platforms with the #IPAday hashtag.” That’s it.

As for myself, I may be drinking this monstrosity:

Or perhaps something else, I haven’t fully decided yet. But when I do, I’ll post it online—keep an eye out on Instagram, and/or Twitter, and/or Untappd to see what I drink!

Happy IPA Day—what will you be drinking?