This is one of those stories I like to call "the definition of irony":

Beer company executive, chief commercial pitcher and former Senate candidate Pete Coors confirmed Thursday he was cited in May for driving under the influence of alcohol after leaving a friend’s wedding celebration.

"I made a mistake," Coors said in a prepared statement. "I should have planned ahead for a ride. For years, I’ve advocated the responsible use of our company’s products. That’s still my message, and our company’s message, and it’s the right message.

"I am sorry that I didn’t follow it myself."

But was he drinking Coors?