Leinenkugel’s takes a retrospective look at the beer, the family legacy and its loyal fans

Nothing says “Happy Father’s Day” like a beer and brat compliments of Leinenkugel’s. Dads and beer fans alike can get away this Father’s Day weekend with the Leinenkugel’s family to celebrate 140 years of Leinie’s brewing history at the Leinie Lodge Family Reunion.

For the fourth consecutive year, the legendary brewer from Chippewa Falls, Wis. is hosting a Leinie Lodge Family Reunion on Saturday, June 16, 2007. From 9 a.m. until 4 p.m., Leinie Lodge members and loyalists will mingle with members of the Leinenkugel family and enjoy the beer they love as part of the 140th anniversary celebration at the place where it all began in 1867. More than 3,000 Leinie fans are expected. The event was created in 2003 as a grand opening for the newly built Leinie Lodge. Since then, each June, Leinenkugel’s have hosted a Family Reunion to celebrate loyal fans who serve as members of the Leinie Lodge. Today there are over 175,000 Leinie Lodge members across the U.S.

“This year’s Family Reunion is special since we will be celebrating our 140 year anniversary with our loyal Leinie fans and Leinie Lodge Members in the place where our brewing history began so many years ago,” said Jake Leinenkugel, fifth generation brewer and president of the Jacob Leinenkugel Brewing Company. “The entire Leinenkugel family looks forward to this annual opportunity to meet and have fun with loyal Leinie fans.”

In honor of the 140th anniversary of Leinenkugel’s, this year’s Family Reunion will take on a lively, retrospective theme. Reunion guests are invited to sport their Leinie’s vintage wearables for a chance to win prizes and the first 140 Leinie fans – ages 21 and over – to arrive to the Leinie Lodge for the Family Reunion will win a special gift that promises to excite the palate. All Family Reunion guests will be treated to tours of the recently renovated brewery, as well as an exciting line-up of vintage family reunion games and special surprises commemorating Leinenkugel’s 140th anniversary.

Guests will be among the first to taste the new Leinenkugel’s Sunset Wheat flavored Jennie-O turkey brats and sample the brand’s new summer seasonal, Leinenkugel’s Summer Shandy. The Leinenkugel’s Family Reunion is free and open to the public. For more information, please visit www.leinie.com.