As promised, here are some pictures of the packaging the Heineken press kit came in. It’s actually quite extravagant.

The case it came in. Sturdy, lightweight, durable, and really cool. It’s slightly taller than a bottle of wine… I believe it’s a modified wine case.

Inside. The beer is sitting in the spot where the wine would ordinarily go. The top right is a heavy-duty Heineken bottle opener. The bottom (flashed out) is a mini-CD that contains promotional graphics and press release material. The lining is all padded and velvety.

Finally, the contents of the package released from their captivity. It’s a nice looking bottle, now sitting in the fridge for later consumption.

Ironically, I saw a commercial for Heineken Light for the first time tonight. Good timing!