Last year I received three bottles of Jubelale on August 31st and noted that it seemed awfully early for the Deschutes Christmas beer to be out.

This year I’ve received the Jubelale even earlier:

I’ll wait to open a bottle.

This year’s label features something new:

This year, Oregon artist Natasha Bacca’s unique “creation of light” adorns the label. Bacca works in complete darkness, using beams of light with a tool she invented. By manipulating the color and the intensity of the light onto light sensitive paper, she literally paints with light. This is the first non-traditional, photo-based art medium used for the Jubelale label.

I do find the label rather striking.