This week Worthy Brewing offered up a press kit featuring its Easy Day Hazy IPA beers—the brewery’s entry into the low calorie, low alcohol lifestyle market segment (while still sticking only to beer). I’d received earlier versions of these beers before, and have review notes for those earlier cans; I’m not clear if these have been retooled slightly but I figured I’ll take notes on these and have an upcoming before/after review for them.

The two beers are the Tangerine and Grapefruit varieties, and the press kit contained a can of each as well as collateral and Easy Day sunglasses:

The text on the collateral card reads:

As fellow craft breweries lose their minds over whether to concoct artificially flavored hard, soft or truly lame seltzers, RTD “cocktails”, or other sugary-sweet malt beverages to meet a sudden demand, Worthy commits that we will stick to beer.

Beer that’s truly Worthy of your time and tastebuds. All while keeping it low calorie with huge flavor.

Pretty much affirming this statement from earlier in the year, which is designed to garner attention, of course. More to come as I drink these!