The latest Farm to Market collaboration beer from Zupan’s Markets, this time teaming up with Von Ebert Brewing, arrived over the weekend: Modern Citra Pilsner. It’s the 14th beer in the series, which sees the Portland-based grocery chain teaming up with local breweries to offer exclusive beers. The PR agency, Lawrence PR, shipped out a four pack, and well as a couple of extras from Public Coast Brewing (also a Lawrence PR client): Pineapple & Mango Smoothie Gose, and a jar of blueberry fruit spread (jam).

For the Farm to Market beer, here’s the press release with details:

Zupan’s Markets has partnered with Portland’s own Von Ebert Brewing to develop the 14th beer in its Farm-to-Market lineup. An extension of the brewery’s exploration of pilsners, the Von Ebert Modern Citra Pilsner blends new varieties of German hops with modern American hop products that defy tradition and push flavor profiles.

“We’re incredibly excited to be partnering with Von Ebert Brewing for the 14th installment in our Farm to Market series,” said Zupan’s Markets President and CEO Mike Zupan. “Their trident approach to brewing focused on clean drinking lagers, as well as their mixed culture fermentation program, are just two of the things we love about Von Ebert’s craft beer.”

The Farm to Market Von Ebert Modern Citra Pilsner collaboration is exclusively available at all three Zupan’s Markets locations for $13.99 for a four pack and $4.99 for a single can. It is also available on draft and in cans at both Von Ebert Glendoveer and Von Ebert Pearl.

“We’re really excited to partner with Zupan’s Markets for their spring Farm to Market release,” said Sam Pecoraro, Head Brewer, Von Ebert Brewing. “Over the past year, we’ve been focused on developing what we call Modern Pilsners as part of our lager program, and Modern Citra Pilsner allowed us to explore that area further. The Citra, Mandarina Bavaria, and Saphir hops work together in the beer to create a combination of classic noble hop character and modern citrus complexity.”

Farm to Market Beer Profile:

• ABV: 5.2%
  Tasting Notes: A modern Pilsner with delicious notes of lemon meringue, white flowers, clean malt backbone and a moderate bitterness
• Full Hop Profile: Magnum (boil), Mandarina Bavaria (boil), Citra Incognito CO2 Extract (whirlpool), Saphir (dry Hop), Citra Cryo (dry hop)

About Von Ebert Brewing

Von Ebert Brewing sits at the crossroads where storied traditions meet bold new ideas in brewing. Independently owned and operated, Portland, OR, based Von Ebert produces award-winning beers in a variety of styles. In addition to modern IPAs and crisp lagers, the oak-aged, bottle-conditioned heritage beer program sets the brewery apart. All of the beers pair perfectly with the elevated American pub cuisine served at both brewpub locations. For more information, please visit www.vonebertbrewing.com.

About Zupan’s Markets

Founded by John Zupan in 1975, Zupan’s Markets is a local and family-owned gourmet market that has served Portland’s food-loving community for more than 40 years. Zupan’s Markets has three locations in Portland and Lake Oswego that focus on quality, selling everything from the best meats and wines to the freshest produce, baked goods, gourmet deli products, specialty foods, flowers and more, always emphasizing locally-sourced, artisan products when possible. For more information, visit www.zupans.com.

As for the Public Coast “Smoothie,” I don’t have much info yet, but the website says, “Sweet, lush pineapple joins mango and a hint of hand-harvested sea salt from Jacobsen Salt Co. in our Sour Gose Smoothie.” It’s 4.8% ABV and an interesting contrast to the pilsner, stylistically.

I’ll know more as I drink and write about them.