The Session for December has been announced, and it’s being hosted by David of Good Morning… with a topic I don’t believe we’ve covered yet: Hype. First he starts with a story of sharing a Westvleteren 12 and finding it perhaps not the best beer in the world, leading to the question:

If I had told them it was the best beer in the world, would their perceptions have changed?

How much does hype have an effect? Are we much better off knowing nothing about a beer, or is it better to have the knowledge as to what the best beers are?

Which beers do you think have been overhyped? How do you feel when a beer doesn’t live up to it’s hype.

Is hype a good or bad thing for beer? Tell me what you think. I’m looking forward to seeing what the general consensus is.

This should garner up some interesting posts, I would think. To participate, write a post on Friday, December 7 about hype and beer, and leave a comment on the original post.