Next Friday, August 2nd, is the next iteration of The Session, and it’s being hosted by James Davidson of beer bar band. He has a most interesting idea for a topic: the beer elevator pitch.

You walk into an elevator and hit the button for your destination level. Already in the elevator is someone holding a beer…and it’s a beer that annoys you because, in your view, it represents all that is bad with the current state of beer.

You can’t help but say something, so you confront your lift passenger with the reason why their beer choice is bad.

30 seconds is all you have to sell your pitch for better beer, before the lift reaches the destination floor. There’s no time, space or words to waste. You must capture and persuade the person’s attention as quickly as possible. When that person walks out of the elevator, you want them to be convinced that you have the right angle on how to make a better beer world.

The rules: you have 250 words or less (not counting the overall intro to your post, etc.) or 30 seconds of media (if you’re a podcaster/videoblogger) to make your pitch. James offers some some examples of what you might see in that elevator person’s hand and what tactic you might try… be creative, but be concise. Remember, less is more.

Next Friday, make your pitch, and leave a comment on the source post so James can find you.