IPA Day is back, the 3rd annual iteration of this social media-driven beer day, so of course it’s the perfect day to drink an IPA! Here’s the blurb and how to participate:

IPA Day is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. IPA Day is opportunity for all breweries, bloggers, businesses and consumers to connect and share their love of craft beer. It is an opportunity for the entire craft beer culture to combine forces and advocate craft beer through increased education and global awareness.

On August 1, share your photos, videos, blog posts, tasting notes, recipes and thoughts on IPA with the world. Be sure to tag your posts on Twitter, Instagram, Facebook, Pinterest, Google+ and other social media platforms with the #IPAday hashtag. Please note that this year we are using a lower case “d” in the hashtag to reduce confusion.

That’s all! Plus if you check in on Untappd with an IPA today you’ll get the IPA Day badge.

Happy drinking!