Two Roads Brewing expands non-alcoholic offerings with Road 2 Ruin Zero (received)

Received: Two Roads Brewing Road 2 Ruin Zero Non-Alcoholic IPA

The latest non-alcoholic beer to come from Two Roads Brewing is an NA version of its flagship beer, Road 2 Ruin Zero. This NA IPA joins Non-Alcoholic Juicy IPA in the brewery’s lineup, and the company sent me a couple of cans to sample.

Here are the details from the press release:

New non-alc version of brand’s flagship beer offers all the hops, without the alcohol

For IPA lovers craving all the hoppiness of their favorite brew minus the alcohol, Two Roads Brewing Co. today revealed the latest addition to its line of award-winning non-alcoholic beers: Road 2 Ruin Zero Non-Alc IPA.

The new NA version of Two Roads’ flagship beer is crafted with the same bold, hoppy flavor of its namesake brew, rich with floral and piney aromas and a crisp, clean, big-hop bite.

“We’ve been focusing sharply on our core beer brands, and Road 2 Ruin is at the top of that list. Our brewmaster, Phil Markowski, and his team took the time they needed to develop a non-alcoholic take that fans of our flagship would instantly recognize and could easily embrace,” said Brad Hittle, co-founder and CEO of Two Roads. “This fabulous brew brilliantly pays off our strategy of investing in a more focused portfolio that gives our fans more ways to enjoy what they already love.”

Like all of Two Roads non-alc beers, Road 2 Ruin Zero is made using an arrested fermentation process, where the yeast strain selected is carefully managed to achieve an ABV of below 0.5%. The result is a bold, full-flavored liquid that tastes remarkably like the alcoholic version.

Road 2 Ruin Zero follows the brand’s first two non-alcoholic offerings, an American IPA and a Juicy IPA, which beat out more than 70 other non-alc beers to win a silver medal at the 2023 Great American Beer Festival. Road 2 Ruin Zero offers the same quality ingredients and bold flavor in a label that is instantly recognizable by IPA fans everywhere.

Two Roads’ non-alc segment is seeing strong growth, tallying sales increases of 109% in the Northeast from 1/1/24 – 7/21/24 according to NIQ syndicated data. Two Roads has plans to continue expanding the line, with more non-alc versions of other top-selling beers slated for later this year and next.

Road 2 Ruin Zero is now available year-round everywhere Two Roads beers are sold in 6-packs of 12 oz. cans at an SRP of $11.99. For more information and to find a pack near you, visit www.tworoadsbrewing.com.

About Two Roads Brewing Co.

Two Roads Brewing Co., launched in 2012, is a privately owned craft beverage company offering a wide-ranging portfolio of beers, canned cocktails, hard seltzers, distilled spirits, and other Road Less Traveled beverages. Located in Stratford Connecticut, Two Roads is ranked 54th among 9,500+ independently owned breweries in the US according to the Brewer’s Association’s 2021 survey. For more information visit www.tworoadsbrewing.com.

The original Road 2 Ruin is a double IPA, so a non-alcoholic version is interesting and I wonder how well it translates. I haven’t had the flagship, but I’ll report on how I find Road 2 Ruin Zero.

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