Urban South Brewery announced a new collaboration between its Houston brewpub and custom drinkware maker BrüMate on a new candied sour ale and custom can cooler. The companies teamed up on Watermelon Sour Patch Fruited Sour, brewed with Watermelon Sour Patch Kids candy, and it’s available now; the can cooler, the Hopsulator Trio, will be available at the end of the year.

Press release:

Urban South Brewery – HTX is excited to announce a second Spilled collaboration with innovative drinkware and cooler brand, BrüMate. Together, the companies created a limited edition Watermelon Sour Patch beer (6% ABV) with a hint of vanilla ice cream to make the perfect balance of sweet and sour flavors. In addition to the collaboration, Urban South – HTX is working with BrüMate on a limited edition custom Hopsulator Trio that will be available at the end of the year at both Houston and New Orleans taprooms.

“We had great success last year with our original BrüMate collaboration so we were excited to be able to work with the great people at BrüMate on another fun collaboration. It’s no secret that we love to put candy in beer so when they suggested watermelon sour gummies, my personal favorite, we knew it would be a hit,” stated Tyler Krutzfeldt, Head Brewer at Urban South – HTX.

“I am thrilled to once again collaborate with the Urban South team to create what we believe is the best beer to ever be made. From the real watermelon sour patch kids, to the epic can design, this fruited sour will go down in history. And, it is the perfect match for the custom Hopsulator Trio we made for Urban South, so you can savor every ice cold sip. I look forward to continued collaborations with the team.” added Dylan Jacob, CEO of BrüMate.

The BrüMate Hopsulator Trio is the most versatile can cooler. It fits all 12oz and 16oz craft cans and includes a fully leakproof lid to convert into a 100% leakproof 16oz pint tumbler. It also comes with a freezable adapter that can be used for 12oz cans, too.

The Urban South – HTX x BrüMate Watermelon Sour Patch beer is available on draft and in 4-packs to-go in the Houston taproom for $22. For those who can’t make it to the Houston taproom, the beer is also available for direct to consumer shipping nationally via the Tavour app.

There’s a fair amount of puff in this piece (“the best beer to ever be made”) but I’ll note that the Hopsulator Trio can cooler looks like a clever bit of travel gear from BrüMate. And I suppose in Urban South’s towns of New Orleans and Houston, you might want to keep you can colder while you’re drinking from it, so that makes sense.